Midlife Feminine Mentor
About
CERTIFIED BY
The art of coming home to your true nature
There’s a part of you that’s always known you’re meant for more—before life’s roles & to-do lists took over. She’s not gone; she’s just waiting for you to spot her again. You weren’t made to be “almost” fulfilled or to settle for a checklist life.
I’m here to guide women like you (35y+) through big shifts—identity, transitions, or stepping into your next juicy chapter—with an eclectic mix of energetics, feminine wisdom, coaching & brand.
Normal’s not your lane, girl. Extraordinary’s calling.
“Talk about magical!
I needed to work with someone I trusted because you have to get pretty vulnerable & I’m so glad I worked with Jill. She made me feel so comfortable & there was zero judgement.
I highly recommend working with Jill. She allowed & created the environment to be able to have an absolutely incredible experience. Thank you to Jill!”
— Erin May-Latawiec, Executive Coach & Business Strategist
The Heroine’s Journey
hērōine
From hērōs, ancient Greek & Latin origin, SERVO: show devotion to, servant.
Heroines are courageous SERVANT LEADERS—not rescuers—who are inspired to serve something beyond ourselves.
meet JillHow I got here
At 32, I had it “together” with a PhD on track & research career studying human & organizational change, leadership, & teams—the science of how people & organizations thrive. But I was burned out & falling apart with chronic pain, panic attacks, depression, & a marriage unraveling.
I kept chasing gold stars, thinking they’d fill the void. Spoiler: they didn’t.
So I walked away—from the PhD, the marriage, a shell of a life. Thank god for my mentor, who inspired a renewed belief in myself & created a new job to step into. Shortly after I met my (now) husband & stumbled into a 2-year coach training program by “accident.” That’s when the real journey kicked off.
In 2013, I started a blog Academic Souffle & dove into personal & spiritual growth—learning from the best (& still do). My blog turned into a coaching business for ambitious women & was winning awards for my coaching, leadership, & teaching within the university.
But at then at 39, a mystery heart condition shut everything down. Doctors had no answers, just a nudge from the universe: time for a new chapter. I’d brushed off a whisper months before—something bigger tugging at me—but this wake-up call was loud. Research wasn’t enough anymore.
Energy, spirituality, the unseen threads of life pulled me forward. Energy healing solved my health crisis & rewrote what I knew about healing as well as power, purpose, & the way we create our reality.
The masterpiece that’s you
I’ve spent my life geeking out on human potential, from the research lab to the coaching space, from structured leadership frameworks to the wild landscapes of quantum energetics & feminine reinvention.
If I’ve learned anything, it’s this: energy is everything. And the moment you choose to claim what’s calling you—the bigger “why”—that’s when the magic begins.
It’s not about healing who you were. It’s about claiming the masterpiece you’ve always been.
Ready to turn the page?
12
Yrs Coaching
4
Awards
14
Certifications
MSc
Behavior Change
200
+ Clients
My approach
This space—& the work we’ll do together—is born from my own constant unfolding & remembering what I’m here for. I bring warmth & candour, meeting you right where you’re at—messy, audacious, or figuring it out—with space to be you & see what’s possible.
I’ve been supporting women for over a decade, both one-on-one & facilitating groups. My specialty is mentoring midlife women to weave their whole selves using a rich blend of intuitive & transformational tools (feminine wisdom traditions, spirituality, leadership, design, behavioual science—with creds to back it up).
Having invested six-figures into my own transformation, I lean on fluff-free, lasting guidance—like energetics & embodiment—to go beyond surface-level shifts & to spark who you truly are.
cREDENTIALS & SELECT PUBLICATIONS-
Newfield Certified Ontological Coach (NCC), Newfield Network & University of Calgary
Certified Advanced Group Coaching, Potentials Realized
AlchemE Mentor®, Donny Epstein, Epienergetics
Associate Certified Coach (ACC, did not renew), International Coach Federation
Advanced coach training: neuroscience, somatic interventions, emotions, leadership, innovation, burnout
Publications:
Nowell L, Norris JM, et al. A literature review of mentorship programs in academic nursing. J Prof Nurs. 2017;33(5):334-344.doi: 10.1016/j.profnurs.2017.02.007
Nowell L, Norris JM, et al. Mixed methods systematic review exploring mentorship outcomes in nursing academia. J Adv Nurs. 2017;73(3):527-44. doi: 10.1111/jan.13152
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Quantum energetics: AlchemE Mentor®, Donny Epstein, Epienergetics
Hypnotic regression: Certified Beyond Quantum Healing (BQH) #2391. Past Life Regression Certification, Mira Kelley
Energy healing: MCKS Pranic Healing® Levels I-III, Higher Oneness, Pranic Feng Shui, Kriyashakti, Master Stephen Co, Institute for Inner Studies
Intuition: Certified Advanced Psychic Development, Echo Bodine & Viva Institute
Astrology: Certified Hellenistic Astrology, Chris Brennan, The Astrology School
Publications:
Smith-MacDonald L, Norris JM, et al. Spirituality and mental wellbeing in combat veterans: A systematic review. Mil Med. 2017. 182(11):e1920-e1940. doi: 10.7205/MILMED-D-17-00099.
Sinclair S, Norris JM, et al. Compassion: a scoping review of the healthcare literature. BMC Palliat Care. 2016;15:6. doi: 10.1186/s12904-016-0080-0
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MSc in kinesiology, specializing in behavioral medicine (health & exercise psychology), University of Calgary
BSc in exercise science, University of Lethbridge
Publications:
Norris JM, et al. Families of young pediatric cancer survivors: A cross-sectional survey examining physical activity behavior and health-related quality of life. J Pediatr Oncol Nurs. 2010;27(4):196-208. doi: 10.1177/1043454209358411
Culos-Reed SN, Norris JM, et al. Building sustainable community programming for cancer survivors: Research results from a class-based yoga program and future work with a yoga program DVD. Int J Yoga Therap. 2009;19(S1):S37.
Culos-Reed SN, Norris JM, et al. Yoga and quality of life in cancer survivors: room for alternative physical activity. J Sport Exerc Psychol. 2008;30(S1):S162.
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Feminine embodiment & movement: Advanced S Factor Licensed Teacher - SK Movement
Feminine eros & relationships: Miss Jaiya & Ian, Alison Armstrong, Tony & Sage Robbins, Ian Kerner, The Gottmans, Carista Luminare, Gillian Pothier, Om Rupani, among others
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Foundations for Personal Leadership, Newfield Network, University of Calgary
Certified in Advanced Group Coaching, Potentials Realized
Leadership Academy, Tony Robbins
Emerging Leaders, University of Calgary
Publications:
White DE, Norris JM, et al. Strategic Clinical Network teams improve effectiveness, team and leadership processes and inputs: Theory-based longitudinal survey. Healthcare Quarterly (Toronto, Ont.). 2022 Jul;25(2):54-62.
White DE, Norris JM, et al. Barriers and facilitators of Canadian quality and safety teams: A mixed methods study exploring the views of healthcare leaders. J Healthc Leadersh. 2016.2016(8):127-137.
White DE, Jackson K, Norris JM. Leadership - a central ingredient for a successful quality agenda: A qualitative study of Canadian leaders’ perspectives. Healthc Q. 2013;16(1):62-67.
White DE, et al. What is the value and impact of quality and safety teams? A scoping review. Implement Sci. 2011;6:97.
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Business & Brand: Business Mastery I & II, Tony Robbins, countless training with others including my husband, Scott Martin (Groundswell Origins)
Squarespace web design: Squarespace Circle Gold partner, Paige Brunton, Sian Richardson
Publications:
White DE, et al. A case study of engagement within Strategic Clinical Networks: An unexplored, yet vital ingredient for success. J Hosp Healthc Adm. 2019;4:119.
Norris JM, et al. How do stakeholders define engagement in healthcare organizations? A qualitative study. Impl Sci. 2017. 12(1):98.
White DE, et al. The examination of nursing work through a role accountability framework. J Nurs Manag. 2015;23(5)604-612. doi: 10.1111/jonm.12186
behind the screenMy faves
Nature walks with my mini dog, Chaka
Incredible friends from around world
Gardening, making soup & watching birds
Hangin’ with my hubs & my bro’s family
Sunset firepits & foodie travel
ways to work with meLet me guide the journey, inspire your dreams & watch you shine with brilliance
01 | Courses
Awaken
Wake up new sides of you & reveal the force of nature you’ve always been with feminine embodiment & on-demand courses.
02 | Community
Ascend
Gather in our women’s campfire collective, Unsecret Society. Real connections that spark you up & a sisterhood that elevates us all.
03 | Mentorship
Emerge
Tailored 1:1 mentorship to thrive in reinvention, reconnect to your core, & unveil your personal brand & style with clarity & trust.
Professional Bio
Jill Martin is an award-winning Midlife Feminine Mentor and Founder at Ascendi Energetics. She guides women in midlife to reclaim their feminine spark in fresh, soulful ways—unlocking love, purpose & ease without burning down all they’ve built. Whether through one-to-one or in group, she brings warmth & candor in mentoring women to embody their fullest expression & step into their next audacious chapter.
Jill has an MSc specializing in behavioral medicine & research background in leadership, organizational change, health & psychology. She’s a certified ontological coach through Newfield Network & ICF, an AlchemE Mentor® in energetics & an Advanced Licensed Teacher of S Factor®, a feminine embodiment practice. Married to a serial entrepreneur & stepmom to two, Jill also appreciates the intersections of relationships with family business.